Back in May, we launched our newest product, SuperMax the Turtle, with a global day of giving and a month-long social media campaign. It’s not something we typically do for a product launch, but SuperMax is special – he’s our “Little Hero on a Big Mission!” Here are some of the highlights of his debut.
On May 5th, in conjunction with Brain Cancer Awareness Month, 130 pediatric cancer survivors (aka “SuperKids”) delivered care packages to hospitalized children around the world. Nearly 4,000 products were distributed and hundreds of inspiring photos were shared on social media. Check out the montage video at the end of this post to see a handful of these humble super-heroes!
Here’s a great review of SuperMax the Turtle and more about his amazing story from the Mommy and Gracie Show:
Throughout the month, we invited parents to share photos of their SuperKids for a chance to win a Turtle Prize pack — and to raise awareness about SuperMax’s mission — and we received hundreds of adorable pics! It was so much fun!!
This is just the beginning of SuperMax‘s journey and we hope you’ll join along! He makes a great gift for ANY kid and his story is an inspiration to us all!