Compact product inspired by courageous story of 7-year-old Max Wilford
September 8, 2014— Kids Today,
LAS VEGAS — Cloud b and MaxLove Project teamed up today at the ABC Kids Expo to introduce the new Super Max the Turtle. The compact companion is inspired by the courageous 7-year-old Max Wilford, who has been battling brain cancer for three years and is taking a stand to make a difference in the lives of all children fighting childhood cancers.
Working with MaxLove Project and through feedback from the Children’s Hospital of Los Angeles, Cloud b developed the new Super Max the Turtle to honor Max and to help all children feel strong and calm, wherever they are and whenever they need it.
“Super Max the Turtle is our little hero on a big mission,” said Linda Suh, Cloud b CEO. “Here at Cloud b, it’s been our mission to develop products that help children sleep safely, have fun and improve the health, happiness and well-being of the entire family. We never dreamed it could have an impact like this.”
The new Super Max the Turtle (featuring a smile modeled on Max’s own) has been fashioned to feature the same glowing starlight projections of the original Twilight Turtle that first provided comfort to Max. It eases fear of the dark for all kids as it projects blue, amber or green stars from its shell. Kids can choose one color or set the Turtle to morph through all three colors.
This new compact version is just the right size for kids to take it anywhere they need. It’s all plastic and easy to clean, so it’s adaptable for use at home, on-the-go, in hospitals and child care centers. Just like the original, Super Max the Turtle has a 45-minute auto shut-off timer that ensures complete darkness during children’s deep sleep as recommended by pediatricians.
An included booklet features the story of Max the Turtle for parents to read to their little one—an important element in establishing a bedtime routine to help ease children off to sleep. The story tells how a regular turtle became SuperMax, a rainbow-caped super hero shining his light wherever he goes healing those who need it most and lighting up even the darkest night.
In honor of Max and his stand to make a difference in the lives of all kids fighting childhood cancers, Cloud b is donating a portion of its proceeds to the MaxLove Project, the foundation established to empower families fighting childhood cancers and life-threatening conditions with whole-body wellness resources, education and research. They believe that true health starts when families are empowered to be active partners in their child’s healing.
MaxLove Project was founded by Max’s parents, Audra and Justin Wilford, when Max first came home from more than three weeks in the hospital after brain surgery in August 2011. He was afraid of the dark, even with four night lights glowing in his room.
Audra brought home Cloud b’s Twilight Turtle hoping that its soothing stars projections would do the trick. Max immediately identified with the green stars as “healing” stars – a part of the fighting/healing story his parents had created focusing on green food, green drinks and green energy, all to help a SuperKid like Max fight the bad guys (cancer). Max was thrilled by the “healing stars” and held the Turtle up to the back of his head – green stars glowing – and said “Look mommy, I’m healing.” That’s when Audra and Justin knew they had to take this remarkable act of empowerment to the next level. They decided right then and there to find a way to share these amazing toys with other SuperKids fighting cancer. Audra wrote to Cloud b requesting support to purchase Twilight Turtle at a discounted rate to send to children fighting cancer across the nation. Instead, the company’s CEO said they would donate all the product. That’s when Audra realized she had a movement and started the MaxLove Project. Since then, they have teamed up to donate and distribute more than $100,000 worth of Twilight Turtles to SuperKids fighting cancer and related rare diseases around the world.
“We have seen first-hand, time and time again, the therapeutic value of Cloud b’s products, both with our own children and those we serve in hospitalized and critical care settings,” Audra said. “The Twilight Turtle is more than a toy, more than a nightlight. It’s magical, therapeutic, and immediately helps children feel safe and at ease, facilitating the essential healing that comes with the sleep process. We’ve been incredibly fortunate to be a part of this collaboration, to bear witness to story after story of how the Cloud b products help children in need in the most vulnerable and critical medical situations.”
Super Max the Turtle, for kids of all ages, will be available in early 2015 for $22.95 at specialty retailers and www.cloudb.com.